Important Settings

We have decided to use the same settings for certain aspects within the animation to create consistency. Using the same settings will help us avoid problems when coming to place each scene together.

Time Configuration

Frame Rate – PAL
FPS – 25

Camera Settings

Coordinates – 0
(Start point and end point)

FOV - 65

Renderer

Output Size - PAL D-1

YMCA Allocation reasoning

Sue has been allocated the crèche due to her ability to produce appealing models for the younger generation. This is mainly because she has passion in design for the younger generation. Sue has constructed models which have suggested a child like appearance in previous 3D projects and enjoys fashioning this particular style when making an animated project. This room will provide an ability to enhance existing modelling and animation skills, while enabling learning such as character animation.

Chris has been allocated the Y club due to his profound ability in modelling. He also shows a key interest within different genres of music which synchronise with atmospheric lighting. Since he has already progressed along way with his modelling techniques It was decided that it would be best for him to concentrate more character animation and lighting methods. Which would provide him with new skills to add to his existing knowledge within 3D Studio Max.

Martin has been allocated the rock night because it gives him the ability to demonstrate more advanced modelling, material mapping and animation techniques than previous modules have allowed. It focuses on key interests within his lifestyle which means that he can incorporate knowledge and enthusiasm within this style.

Abby has been allocated the Social room because of previous experience which enabled equal amounts of modelling and animation techniques. Abby enjoys trying to relate her work to social situations; this has given her a keen interest in producing relevant social atmospheres, dependant on the brief. The social room will provide more advanced animation techniques to be implemented while demonstrating a greater technical ability in creating advanced models and materials.

Final Idea

Final Idea

The YMCA building will be modelled and split into four rooms, each room represents a different activity. The camera will move through each room demonstrating the events within the YMCA.

Room List

Crèche (Sue)
Baby YMCAs, 2 Adult YMCAs, Toys, Playpen, TV

Y Club (Chris)
DJ Booth, Teenage YMCAs, Disco Lights, Chairs, Tables, Cups

Rock School (Martin)
Guitar, Bass, Drums, Microphone, Amps, Teenage YMCAs

Social (Abby)
Pool Table, Sofa, Giant Jenga, Pinball machine, Stereo, TV, All Ages YMCAs

Mood Board

Idea Generation

Ideas for the Project

- Rock night needs to change to Sound night - If they want to get away from the 'rock/grunge' image of the YMCA they need to not advertise a spacific rock night.
- Do an advert for the Y in general not aim it at a spacific night/area.
- Make the Y into a character - fun and informative
- Advert for the YMCA followed by a short look at what they doo each night
- Put together a whole marketing campain - posters and leaflets - need to follow up animation
- Needs to be a generic advert to target 11 to 18 year olds
- Need to get away from the religous side - this will put youngsters off

Advert Ideas

- Animate all four letters of the YMCA
- Use the layout of the building and show different activities in each room, moving from room to room to see each.

Visit to YMCA

After having gone to see the YMCA today we learned a lot about what the want/need from us. They have a variety of different goups going on every night within the YMCA and out in the communityof the week as well as during the day.

*Will upload leaflet later*


Also during the day they do a creche during the day as well as a Breakfast Club, After School Club, and an Entry to Employment course to help young people who have left school get into work or collage.

The only promoting they have in place at the moment is word of mouth from people who already go, Myspace and Facebook, and going round to primary schools and talking and doing activities with the students, and sending out letters to the parents.

Logo
This is the currently logo that they are using. It isnt very exciting, and has no attracton to younger people, it isn't memorable and it needs to be more lively.














Target Audience

The age group they are aiming for is 11 to 18, depending on which night/group the target group changes slightly. However for the most part the taget is between these ages. They are finding that the main age group is between 11 and 13 they don't seem to be having many people over this age attending the groups.

They are also finding that people are looking at it as a spacific group of people 'place'. As the main event on a friday night used to be a rock night, many youngsters think that this is the only 'type' of people the YMCA is targeted at.

Our Thoughts

- Needs to show that a wide range of different people are welcome, different nights are aimed at different groups of people.
- Leaflets need to be better
- Friday night needed the most advertising to show that they are now doing drum and bass nights and hip hop nights as well as the rock/metal nights.
- Need to try and aim services at the older half of the target audience more.

Questions for YMCA

Just if anyone has any other ideas for questions to ask when we visit the YMCA on monday
So far I have thought of:

Is there any limitations to what we can do?
Does the advertisment have to be done in a certain way?
Example does it have to be serious or can we add humour?
Is there anything we have to include?
Is there anything we can't include?
Target market?
Which topic is the highest priority?
How long does the animation need to be?