Idea Generation

Ideas for the Project

- Rock night needs to change to Sound night - If they want to get away from the 'rock/grunge' image of the YMCA they need to not advertise a spacific rock night.
- Do an advert for the Y in general not aim it at a spacific night/area.
- Make the Y into a character - fun and informative
- Advert for the YMCA followed by a short look at what they doo each night
- Put together a whole marketing campain - posters and leaflets - need to follow up animation
- Needs to be a generic advert to target 11 to 18 year olds
- Need to get away from the religous side - this will put youngsters off

Advert Ideas

- Animate all four letters of the YMCA
- Use the layout of the building and show different activities in each room, moving from room to room to see each.